Cherie McInturff, copywriter

"I enjoy the out of the box thinking here that leads to great results. Case in point: Aaron has a random skull on his wall."

As Red Clay's resident copywriter, Cherie translates the design elements of a site into a strong online voice through content. Interviewing clients about their goals, operations and process is an important first step in the writing process. Cherie specializes in creating focused, punchy text that works for both users and search engines.

Originally from New York, Cherie is a graduate of East Tennessee State University in Johnson City with a degree in communications. Prior to Red Clay, Cherie worked for J & R Kern Marketing Communications in Gainesville, and The Quadrillion agency in Stockbridge. Cherie has lived in 16 different places, and has been on staff at Red Clay since 2003. She is married with a son, Noah.