On October 25,
Nick Kastner, aka Professor Greybeard, will be speaking during a breakout session of the Community Bankers Association of Alabama (CBAA) Bank Operations and Management Summit. Nick will be covering the topic of Email Marketing Best Practices.
While some believe it is a
dead practice, email marketing can still be one of the most powerful tools a bank marketer has. During this breakout session, Nick will be discussing email marketing best practices and review some impressive examples of success for banks and other companies via email marketing.
Prior to joining Red Clay Interactive, Nick served in various roles in financial services marketing for 7 years. He is an Honors Graduate of the ABA School of Bank Marketing and Management and recipient of the school's James H. Donnelly Award of Excellence. Nick has also authored numerous articles for ABA Bank Marketing magazine on the topics of interactive marketing and his email marketing efforts have been used in training materials for the Community Bankers Association.
In his role at Red Clay Interactive, Nick leads a team of marketing associates in charge of the online marketing budgets and efforts for multiple clients in various industries. Nick also serves as an adjunct professor of Marketing at Gainesville State College and as an instructor for the ABA School of Bank Marketing and Management.
For more information on this event, visit the
Community Bankers Association of Alabama website.