It's a competitive world out there, especially on the Internet, and just like the timeless Sun Tzu wrote in "the Art of War" you have to know your enemy before you go into battle.
Well, perhaps "enemy" is a strong word, but the same principal applies. Whether you're competing in a local, regional, national, or International market there are tons of other businesses out there on the Internet competing for the same customers, keywords and content as you. Having a comprehensive competitive analysis is an important piece of your success.
The benefits of a competitive analysis are vast. It allows you to identify who you are competing against so that you can assess the threat levels presented by other companies in your market. This allows you to define your own weaknesses as a business as well as your strengths. Additionally, you will also be able to identify or confirm your Unique Value Proposition (UVP), which is a critical element of your business. It is what sets you apart from your competitors.
You can consider Red Clay Interactive your own personal team of reconnaissance experts. By implementing a variety of research techniques, we will be able to conduct in-depth competitive analysis and provide you with a better understanding of what you need to do to beat your competition and be prepared for whatever may come your way.
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