BISG

Volumes of information arranged on a digital shelf

The Book Industry Study Group (BISG) is the leading trade association for book related businesses in the country. With a wide-ranging list of members, everyone from your local library to the corporate headquarters of Barnes & Noble, BISG needed a site that spoke to a diversified body. And as the voice of an industry, BISG wanted to constantly update their members on best practices, changing industry standards and evolving trends. All of this plus numerous membership benefits like committees and events made creating a detailed site architecture the first major goal for the Red Clay team.

In addition, the BISG team wanted a design that reflected the book industry's place in a changing marketplace. Red Clay helped incorporate new media and eCommerce into the site to demonstrate the publishing world embracing the digital revolution. Red Clay also implemented an SEO strategy to help BISG reach new potential members.

The final word? Definitely more Google than Dewey Decimal.