Brigade Board

Brigade Board Insulating Siding System is the product of collaboration between Georgia Foam/Mid-Atlantic Foam and Western Wood Products. This unique siding system combines the strength and durability of Vytec vinyl siding with rigid EPS foam insulation from Georgia Foam through a patent pending fastening system. Precision Shift Technology attaches the vinyl siding and insulation while allowing for independent movement so the system can expand and contract as outside temperatures change without compromising integrity. When Brigade Board's design was finalized and the product was ready to be distributed, the companies faced the task of educating home builders, contactors, and home owners about the new option in home siding.

Georgia Foam turned to Red Clay to create an informational website that targets various audiences. The user friendly design makes it easy for homeowners and building professionals to learn about all the product benefits, and the multi-tiered search engine optimization program helped put the new product in the industry spotlight. The site also features a pdf document library, searchable database to make finding dealers and distributors simple, and various content management tools that allow the company to keep product information, industry news, and other items up to date.