Chad Shore is a local artist with a national reach. For instance, his designs were recently featured in limited edition line of 1800 Tequila bottles. So, yeah, he's kind of a big deal. And he wanted a site that would be as colorful and eclectic as his art, while still showcasing the different mediums where he works. Basically he wanted something cool to announce his presence to the art world. What he got was a shot of awesome.