Chesapeake Bank

Pay Per Click campaigns so successful you'll need to hire new staff

Chesapeake Bank, a small bank headquartered in Kilmarnock, Virginia, wanted to create a separate, online account to bring in additional deposit dollars to the bank. After bringing in Red Clay to advise on Pay Per Click management, the Clear Sky Accounts took off. Literally. The PPC ads helped spark a few financial blogs to run with the story, and before they knew it, the bank had so many new deposits, they had to stop accepting new money! The program was eventually paused due to its overwhelming success.

• Nearly 500 new accounts in three weeks
• Advertising cost per account dropped from $29 to $3.25
• $20 million in new accounts in a single month