E-Tack Room

Control Specialties sells a complete line of horse tack products and barn boots through an Internet store located at www.E-TackRoom.com. The product lines include Big "D" and The Original Muck Boot Company.

Red Clay designed the original E-Tackroom site, created in a western motif for horse enthusiasts, and recently redesigned the site to reflect the improved functionality. Additionally, the ecommerce store, which was originally designed in ASP, now has a new shopping cart using a PHP application framework, which provides some basic tools that allow for better business management. The site was also optimized to rank well in search engines for Big D products and related search terms.