First Aid and Safety Online

First Aid and Safety Online is a multi-line distributor of the first aid and safety products needed to maintain compliance with OSHA regulations. Their comprehensive inventory includes thousands of first aid prevention and treatment products from band aids and aspirin to respiratory protection and hard hats.

Initially, First Aid and Safety Online approached Red Clay for search engine optimization on their existing site. Once their shopping cart was optimized and highly ranked, they returned to Red Clay for a website redesign. In addition to a new look, the website redesign included a rebuilt shopping cart and multiple content management tools.

Our ongoing SEO efforts with this client through 2008 have yielded incredible results. For example, look up first aid supplies in Google, which has almost 30,000 searches per month, and you will find First Aid and Safety in the top three results. The power of their redesigned site, combined with a keen SEO strategy, has helped them be accessible to more potential clients than ever before.