Getco Ltd. is North America's largest independent wholesale distributor of ground engaging tools for construction and earth moving equipment. The company started by supplying regional distributors and dealers, and has since grown to supply manufacturers as well. Getco turned to Red Clay when they decided it was time for a graphic facelift. They wanted to integrate their existing brand and logo with a new professional, clean image. Additionally, Red Clay developed a search engine marketing campaign for product and manufacturer realted keyword phrases.