Heritage Volkswagen

Heritage Volkswagen, located in South of Atlanta in Union City, sells new Volkswagens in addition to a variety of used vehicles. They had a website that had not been maintained, and therefore, was not yielding the kind of results they wanted. Heritage wanted a new site that would establish them as the Atlanta location for new and used VWs. They wanted to accomplish this with a targeted keyword strategy, turning their new site into a lead generator.

Red Clay met with the team at Heritage Volkswagen to understand their market and the tools the website would need. The first thing out creative team did was implement a flash web design to highlight the sleek, refined cars Heritage sold. The flash served as an introduction to the site, as well as a way to begin a search for a new Volkswagen.

Next, we included functionalities that Heritage needed. We created searchable inventory lists of new and pre-owned vehicles, the ability to add special dealer pricing or a manufacturer's incentives, as well as Heritage specific sales information, a pre-qualification form, an application to schedule service on a vehicle, the ability for users to order parts, and a testimonial page for satisfied Heritage customers.

Red Clay's internet marketing team developed a search engine optimization strategy with keyword research to help shape the site's content. By devising popular search terms, and building the site on our search engine friendly platform, the new website is easily indexed in Yahoo! and Google. This allows Heritage to market the site to users already searching for services they provide.

The new Heritage Volkswagen site is the perfect combination of design, functionality and marketing strategy.