Interactive Angler

InteractiveAngler.com is an online community for fishermen developed to make fishing time more productive by streamlining the search for and sharing of information. Interactive Angler guides users through the surplus of available information and also allows users to create personal fishing pages where they can save links and articles, build a personal fishing journal, post reports, get tournament information, shop, share ideas, build a network of anglers around the country, and more.

As a start up, Red Clay help the organization establish their brand. However, it was extensive application development experience that compelled the company to seek out Red Clay as a partner. Applications created for Interactive Angler allow for a multitude of activities such as the creation of personal, club and fishing guide pages where users can post photos, list tournaments, save articles, share tips, and more. Additionally, an email marketing component was developed that automatically generates emails about newly posted tournaments, allowing users who opt-in to receive up to the minute information.