King Green

A site redesign that increases traffic while decreasing weeds

King Green is a regional lawn and turf management company that offers a wide variety of services. They wanted a site that was well organized, allowing users to see the breadth of their services, while also helping them navigate where they wanted to go quickly. Launched in summer 2009, King Green saw huge growth in the first summer of their new site.

• Overall traffic rose 41%
• Visitors from search engines rose 32%
• The bounce rate decreased 16%