The Lab Depot“Red Clay has easily doubled the value of my company.”
Don Westall, CEO, The Lab Depot
In 2003, The Lab Depot tapped Red Clay Interactive to create a national online presence for their regional brick-n-mortar laboratory supply company.
In the three years since the launch of www.labdepotinc.com, Red Clay has managed search engine optimization, Web design, and ecommerce development for The Lab Depot. Key results include that The Lab Depot:- Maintains the number one position for over 200 search terms
- Maintains over 1,000 top ten rankings in major search engines
- Enjoys a 113% increase in online orders (averaged annually since the site’s launch)
- Posts an 111% average annual growth rate in online sales since the site’s launch
“I wish the rest of my business posted numbers like this,” says Don Westall, President of The Lab Depot. A former Vice President and General Manager for Fisher Scientific, the world’s largest scientific supply company, Westall founded The Lab Depot in the early 1990s. “I wanted a lab supply house that purchases selectively from great suppliers and sells selectively to great customers. My vision is to create tremendous service and value.”
Westall tasked Red Clay Interactive with making The Lab Depot a national lab supply authority through its online presence. With ongoing search engine optimization by Red Clay, The Lab Depot has discovered that:- Traffic increased from 200 to 100,000 unique visitors per month
- Google pages indexed mushroomed from 200 to 40,000; and
- Search engine rankings maintain resilience despite changes in ranking algorithms
“While we're proud of the strong and effective visual strategy we created for The Lab Depot, what really makes the site successful is the search engine optimization strategy we developed and continue to manage,” says Lance Compton, CEO at Red Clay Interactive."
“Red Clay really gets the big picture for my company,” Westall says. “You explain a business goal to their team and they not only understand, they help make it happen on an ongoing basis. Red Clay Interactive is a critical partner in the success of The Lab Depot’s brand and
http://www.labdepotinc.com
|
Project Overview & Features
 Website Consultant
Website Design
Search Engine Optimization
Content Management
E-commerce
Application Development
Online Brand Development
Related Featured Work
RugSmart Interiors
First Aid and Safety Online
Food Service Equipment
Nurol
|
RugSmart