Lake Lanier Rowing Club

Web design that's gold medal worthy

Home to the 1996 Olympic Games, the Lake Lanier Rowing Club is one of the most unique water venues in the country. However, presenting the elite rowing facilities to potential members online was a challenge. The LLRC wanted to provide member services online, without driving away more casual rowers. In addition, they wanted to use the new site to attract revenue generating high school and collegiate training camps and competitions.

Taking all of that into account, Red Clay's design team was able to create a site steeped in iconic rowing images, while providing clear navigational paths for different users. And by placing emphasis on club information and upcoming events, the new LLRC site is as world class as the facilities themselves.