Marina Bay

Experience resort living online with full video amenities

Marina Bay is a resort community on the shores of Lake Sydney Lanier. Home to the 2007 Street of Dreams, the neighborhood wanted to expand online in order to lure would be home buyers to their lakeside haven. And the best way to hook viewers online? A breath-taking video tour of Marina Bay amenities, including the award-winning clubhouse, tennis courts, pool and on-site marina, which also included testimonials from residents. The finished video integrates perfectly into the site, helping the Marina Bay experience translate online.

Since launch, Marina Bay has engaged Red Clay in a social media campaign on Facebook. Designing their page, helping create content and integrating with their site, the Marina Bay Facebook page makes it simple for new users to discover this oasis by the lake. And with multiple pending home sales from leads generated, it is a winning return on investment.

• 44% decrease in bounce rate
• 41% increase in time on site
• Successful social media campaign