New Star Environmental

New Star Environmental supplies environmental monitoring instruments and lab equipment to a variety of industries, from pharmaceutical testing to environmental monitoring. While technically a start-up, New Star Environmental was founded by two industry veterans with decades of experience. So when the team approached Red Clay, they had clearly set goals.

The result was a user friendly e-commerce website that utilizes heavy search engine optimization to boost traffic. Additionally, the site serves as a convenient source of industry data aimed at enabling workflow and encouraging repeat visits.