Polytek Industrial Coatings

Our efforts with Polytek Industrial Coatings were a full-service exercise in branding. The Polytek team came to us with a winning product and established distribution channels, but no presence on the Web. And while they were a small business located in Northeast Georgia, they wanted Red Clay to develop a digital marketing strategy to establish Polytek as a nationwide leader in industrial coating.

'We wanted to create a dynamic Web presence that would truly convey who we are as a company," said Louis Albanese, president of Polytek. 'We needed a site that was functional, created a footprint and worked for our clients.

'We chose Red Clay because of their full service digital marketing capabilities, as well as the success of their previous work," Albanese said. 'We knew their ideas would help grow our business."

After initial meetings with Polytek, our creative team went to work on the first deliverable of our marketing strategy, a custom website that addressed their specific challenges. Red Clay's creative team use flash design as a way to organize the site. In addition to the site, Red Clay also designed Polytek's logo, for use both on and off line.

Since the project was completed in early summer of 2007, the response has been overwhelming. 'Red Clay's specialized strategies helped to brand our business as a leader in our industry," said Albanese. "I recommend partnering with Red Clay for any small business serious about branding themselves a leader in their field through internet marketing."