Reassurance Health

The perfect Rx for an interactive marketing campaign

Coverdell, a leading provider and administrator of health care discounts and insurance benefits, came to Red Clay Interactive with a challenge. They wanted to launch a new line of supplemental health products to consumers. Already providing over 6 million people with health benefits, Coverdell wanted to make these discounts affordable to everyone.

With an interactive campaign that included web design, search engine optimization, Pay Per Click management and online media buys, Red Clay helped launch Reassurance Health into the consumer market.