Rep Inc.

REP, Inc., based in North Georgia, is a distributor and service provider for positive displacement blowers and vacuum pumps. They came to Red Clay because they wanted a professional website. We listened to their needs, got to know their business and created a site to help brand their business.

Three months after the launch, they realized exactly what kind of opportunities an interactive website could provide. They came back to Red Clay wanting to sell their products on the site. They asked if we could go back and add an e-commerce element to their site in addition to ongoing search engine optimization (SEO).

Our design team went to work retro-fitting the existing site including a feature products section and other elements consistent with an e-commerce site. Then the technical team adapted the site's structure to support the additional functionality of a shopping cart and full online store.

Our ongoing SEO work in 2008 provided Rep, Inc., with a steady, and at times dramatic, rise in the amount of search engine traffic their site received.



The results were immediate. In the first two weeks of the retooled site, REP, Inc. received online orders from accounts that they never would have been exposed to in the past. These were sales they may not have made, and customers they may not have found, if not for their new e-commerce site.

The moral of the story? No matter your digital need, Red Clay can make it work.