RugSmart Interiors

RugSmart Interiors, an award winning merchant of area rugs, is a local company based in Norcross, Georgia. When it became clear that their rapidly expanding business was ready to become a national retailer of area rugs, they called on Red Clay for assistance in taking the first step.

Initially, RugSmart owners said they just wanted a shopping cart - the end result was much more complex and effective. RugSmart now has one of the most advanced SEO-driven sites online, and features easy to use content management tools that allow their more than 50,000 area rugs to be easily added or updated. Launched in 2006, the site has taken an almost overwhelming number of products and made them easy to find with simple navigation and effective search tools.

The site has helped establish RugSmart as an online leader in their industry. Additionally, their investment in a SEO strategy is still paying off, as evident by the incredible climb in website traffic for 2008.