ThermalOn

A digital marketing plan to help consumers find relief

ThermalOn is a product line from Bruder Health Care that provides moist heat therapy for joint and muscle pain. Originally a home shopping network product, ThermalOn needed an experienced partner to craft an interactive marketing plan that would build name recognition and sales among consumers. Red Clay created an interactive website for their products complete with video testimonials and eCommerce capabilities, as well as landing pages, e-mail marketing messages and banner and tile placements. The result is a fully integrated digital marketing campaign.