Vacation Network, Inc.

Vacation Network, Inc., (VNI) is an exclusive travel network offering deep discounts to its clients on premium vacation destinations. Founded in 2000 in Augusta, Ga., VNI struggled with their online branding and presence. They decided to pursue a website redesign with Red Clay Interactive, a leader in creative web design in the Southeast.

VNI's overall goal with the site relaunch was to market the Vacation Network experience. In order to accomplish this, Red Clay used flash web design to create a site that gives users a sense of escape. By using stunning photos of Vacation Network destinations, Red Clay turned interaction with the site into a mini-vacation.

In the site design, Red Clay also included their customized content management tools. This allows Vacation Network to manage their extensive inventory of vacation destination and discount packages on their own, without having to wait for site updates. This allows their new online home to be dynamic and fresh at all times, creating a unique experience for each visitor to the site.

Other site features tailored specifically to VNI's needs were:

• Logo Redesign
  
• Online reservation request form
  
• Testimonials about great VNI experiences
  
• Photo Galleries
  
• Online PR and Pay-Per-Click advertising management