Verizon Amphitheatre

Bringing the outdoor music experience online

The Verizon Wireless Amphitheatre, a division of the Atlanta Symphany Orchestra, began after Red Clay successfully helped their sister venue, Classic Chastain, establish a new online brand. For Verizon the requirements were clear, create a site that was fresh, clean and had all the functionality of a major event retailer. And being in the fast-paced world of concert promotion, the site needed to pack a robust content management system that would be perfect for making content changes on the fly.

Working with the ASO team, Red Clay harmonized all of these elements into a site that works perfectly for the location voted Atlanta's "Best Music Venue - Outdoor" for 2009.

• 70% of traffic results from organic searches
• Over 300,000 visitors during peak concert season