Online Media Buys
A solid strategic plan for online media buys means your company communicates a message to the right targeted audience of consumers ready to do business.
The saying location, location, location, is not just for real estate anymore. Imagine pouring countless hours and dollars into a set of advertising messages, then safely tucking them away in a drawer never to see the light of day. Not exactly prime real estate. But so many companies waste solid creative in the most out of the way online places, basically assuring that no return will ever be made on the investment.
At Red Clay we are driven by conversions because that's how our clients earn their living. So when it comes to online advertising, we are just as concerned with where an ad runs as we are with what it says. So after we creatively tell your story, our marketing staff spends time researching the best possible placement for your ads. An online blog. A digital newspaper. Interactive ads on entertainment sites. We find out where your potential customers are, and then we launch a targeted campaign to reach your audience in the right place, at the right time.
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