Strategic online public relations (PR) efforts help businesses build brand awareness and gain market share.
If you are interested in how online public relations (PR) can help your business or organization it is first important to understand the fundamental differences between online PR and offline PR. Traditional public relations in the offline world deal with print, radio, TV, conferences/events and other venues. Online PR deals in many of the same realms, except the venues in which this information is portrayed changes. For example, online PR will deal primarily with search engines, blogs, news search, forums, discussion threads, social networks, viral video sites, and other popular online communication tools.
The primary difference between the two is the way in which these mediums are pitched. If you were to pitch a print journalist you would most likely look up the publicationís editorial calendar in order to see if there were any planned story opportunities that would benefit you. However, in the online PR world pitching becomes a little trickier. For example, if you were to pitch a blogger a more careful approach must be taken. There is no editorial calendar for blogs for online PR so you would have to read tons of previous posts in order to become familiar with the subject matter. Also, pitching a blogger poorly could result in the blogger posting your pitch on their blog, causing bad online PR.
The best thing for companies interested in reaping the benefits of online PR is to contact a professional online PR company. Contact Red Clay today to see how we can help you with your online PR.
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