Top Search Engine Placement Firm - Atlanta

"Spamming" keywords in hidden text and META tags could produce top placement in almost every major search engine.

Achieving Top Search Engine Placement

Several years ago search engine placement was not nearly as sophisticated as it is today. Today achieving top search engine placement requires a solid Internet marketing strategy that considers several factors:

What keywords best represent my product or service offering?
Do my competitors have top search engine placement?
What is my long term strategy to add new search engine optimized content to my website?
Do I have a plan to monitor and tweak my search engine placement on a monthly basis?
How can I leverage web content management tools to easily add new content to my website?

At Red Clay Interactive, a top search engine placement firm in Atlanta, we understand that there is no "one size fits all" approach to getting top search engine placement. Top placement in search engines is achieved by several factors: keyword selection, solid Title tags, keyword usages, website architecture, incoming links, content development, clean HTML code, etc. Below are a couple of common areas people neglect when trying to achieve top search engine placement.

Search Engine Friendly Website Architecture

Many search engines index pages by following links on your website. To achieve top results in search engines you want to ensure you have a shallow site architecture, meaning your pages are not buried several directories deep (i.e. www.yoursite.com/folder/folder/folder/page.html).

Additionally, many search engines have trouble or limit the number of pages they index with query strings. Querystrings are a way for the browser to pass variables from one page to another. For example, if you are shopping in a particular category in a shopping cart and click into the product details page, many times the URL will look like this "www.shopsite.com/products/details.php?category=45&product=12". As a top Atlanta search engine placement firm, Red Clay has the technical know how to develop sites that are search engine friendly and reduce or eliminate these query strings to make the more easily accessible to all search engines.

Top Search Engine Placement Requires Good Content

Another factor in search engine placement is good content. Every page of a website should be considered from a keyword perspective to determine how it can enhance your overall search engine placement. There's a balance when writing for the web. We've all been to websites and the content sounds "off" because they are spamming keywords in hopes of achieving top rankings. The balance is learning to write for both top search engine placement and for the website visitor.

At Red Clay, we understand these issues and provide years of marketing communication expertise as well as a solid, best practices approach to search engine optimization. For example, this page is obviously written so that it will rank well for "top search engine placement" and similar phrases. We do this on purpose. We have to use these phrases, but not in a way that makes the content sound weird or unnatural.

Contact Us - Top Atlanta Search Engine Placement Firm

If you would like more information about how Red Clay can help your company achieve top results in search engines, take a few minutes and complete our online Needs Assessment. One of our search engine experts will contact you to discuss your project in detail.

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