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 Search Engine Optimization - Creating Marketing DominanceIt’s not about searching for you. It’s about finding you.According to recent research from Neilson Net-Ratings, Internet search is setting all new records as the primary way people and businesses find the products and services they need. What this means for business is that to meet your next customer, you have to be found where they are looking for you.
Increasingly, that means your business has to be visible online, which is why a solid search engine strategy is a must-have in your marketing plan. It’s not enough to have a great Web site—you also have to build a stable bridge from your company to your next customer in the online environment.The Red Clay ApproachIt’s simple: our goal is increasing your customer conversions in order to create increasing profitability for your business. Red Clay’s approach is grounded in years of experience and proven business results. Not just any online visitor will do—we know you need to get to know your next customer. Our systematic and successful approach to bringing you more business includes:- Auditing your current online visibility
- Encouraging conversion through usability enhancements, visual strategy, and design
- Exploring technical issues and leveraging your site’s code structure to optimize it availability to search engines
- Intelligently analyzing the online presence of your competition—and exploiting weaknesses and opportunities
- Developing content that works not only for search engines, but also for your customers
- Developing ecommerce or Web applications, when necessary, to support the convrsion process
- Creating cost-effective pay per click campaigns
- Employing online media opportunities, RSS feeds, pod casts, content syndication, blogs and other organic online opportunities that impact search engine optimization
Red Clay combines industry best practices uniquely suited to your needs that will realize organic optimization and search engine dominance for your organization.
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Web Marketing Strategy