Optimizing Dynamic Websites and Web Pages for Top Search Engine Rankings
For years, search engine optimization was about picking a limited number of keywords and optimizing static HTML web pages on a website.
Today, however, search engine optimization is a sophisticated art. At Red Clay Interactive we leverage the power of dynamic web content to achieve top search engine rankings for our clients.
i.e. www.site.com/products/search.php?pid=343id&catid=45tr8&CustID=32423atl23L
may not be indexed at all. Additionally, many enterprise level CMS tools will redirect the user automatically to an internal page such as www.site.com/pages/home.jsp instead of leaving the user, and more importantly the search engine spider, at the domain root (i.e. www.site.com).
At Red Clay we reduce or eliminate these challenges to create search engine friendly dynamic web pages that can be easily indexed by search engines. As an example, this page is created and the content controlled from our own content management system. If you have an existing website with dynamic content and would like to talk to a search engine marketing expert about your site, take just a few minutes to complete our online Needs Assessment.
What is Dynamic Web Ranking?
Dynamic web ranking uses a database or Content Management Tool to create the content on web pages. These pages can be anything from product details pages in a shopping cart to search engine optimized whitepapers on a business website. The pages are "dynamic" because the text, pictures and many times the META tags and even the layout of the page is controlled from a web-based administration system.Benefits of Dynamic Web Pages for Search Engine Optimization
One of the many benefits of utilizing dynamic content for search engine optimization is the control the site administrator has over the placement of content on the website. For example, when new content is posted to the site, such as a Press Release or a new product, it can automatically be featured on the homepage. This allows the search engine spiders to easily find and index new pages of the site. Additionally the site map, which search engines use extensively to index the pages of a website, can be created dynamically and automatically updates as new dynamic web pages are created. There are many benefits to dynamic website design such as:- Reduction in maintence costs
- Internal control of website content
- Quicker updates
- No 3rd party software of special knowledge required
Common Mistakes of Dynamic Website Design
Although most major search engines today can index dynamic web pages, many limited the number or type of pages that they index. For example, URLs with complex query stringsi.e. www.site.com/products/search.php?pid=343id&catid=45tr8&CustID=32423atl23L
may not be indexed at all. Additionally, many enterprise level CMS tools will redirect the user automatically to an internal page such as www.site.com/pages/home.jsp instead of leaving the user, and more importantly the search engine spider, at the domain root (i.e. www.site.com).
At Red Clay we reduce or eliminate these challenges to create search engine friendly dynamic web pages that can be easily indexed by search engines. As an example, this page is created and the content controlled from our own content management system. If you have an existing website with dynamic content and would like to talk to a search engine marketing expert about your site, take just a few minutes to complete our online Needs Assessment.
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