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Want a one on one conversation with a web marketing expert? Go NowWhen the Tough Get Going
There is an old saw that says: WHEN THE GOING GETS TOUGH, THE TOUGH GET GOING.
There is no doubt that the American marketplace (the world marketplace, for that matter) has had a jolt. Reality says any market that requires bank credit (and that means almost every market) has lost momentum. Government and the big financial institutions will do their thing, and we hope it helps.
But the fact is: LIFE GOES ON. Yes, it has lost momentum, but your market has not gone away entirely.
When looking at P & L STATEMENT, the one that shows income and expenses, your immediate instinct might be to cut expenses. That is appropriate. Most businesses can tighten up without doing damage.
But the line that counts most in a weak market is INCOME. So the question is: What can you do to keep income flowing? How can you regain market momentum? What do your customers need most right now that you can supply them?
SO WHAT CAN YOU DO?
That is the thinking that brought 'WHEN THE TOUGH GET GOING' into being. We are using radio to reach the broad market, but in order to communicate more depth than a 30 second spot allows, we are using the power of the internet to create a one-on-one experience at Red Clay Interactive.com. Here, we have room to discuss getting an effective message through to YOUR customers at an affordable cost.
WHAT DO WE SUGGEST?
For more information about these, or any other internet marketing services from Red Clay Interactive, please contact our client strategist team today.
Gordon Sawyer is the chairman of the board of Red Clay Interactive. His career in marketing spans over 60 years, including starting his own advertising agency in 1960, which is still in existence today. In addition to Red Clay, Mr. Sawyer spends his retirement discussing business and marketing on WDUN.
But the fact is: LIFE GOES ON. Yes, it has lost momentum, but your market has not gone away entirely.
When looking at P & L STATEMENT, the one that shows income and expenses, your immediate instinct might be to cut expenses. That is appropriate. Most businesses can tighten up without doing damage.
But the line that counts most in a weak market is INCOME. So the question is: What can you do to keep income flowing? How can you regain market momentum? What do your customers need most right now that you can supply them?
SO WHAT CAN YOU DO?
- Aggressively let your target market know (a) you ARE STILL IN BUSINESS, and (b) you WANT THEIR BUSINESS. Communicate with them. You know your market. Radio, TV, newspaper, billboard, direct mail . All are possibilities, and may be right for your situation, especially if you serve a broad market.
- Seek the method of communication that will give you THE MOST BANG FOR YOUR BUCK. Used properly, this is one of the greatest advantages of INTERNET MARKETING.
- Or, using a combination of traditional and Internet marketing may be your best solution.
That is the thinking that brought 'WHEN THE TOUGH GET GOING' into being. We are using radio to reach the broad market, but in order to communicate more depth than a 30 second spot allows, we are using the power of the internet to create a one-on-one experience at Red Clay Interactive.com. Here, we have room to discuss getting an effective message through to YOUR customers at an affordable cost.
WHAT DO WE SUGGEST?
- Some additions to your site can be added at little cost which can make it more productive. This is especially true if your web site is more than two years old. Red Clay will be happy to look it over and make suggestions at no cost.
- SEO (Search Engine Optimization) can often improve your traffic count and conversion rate dramatically, leading more prospects directly to your business. We have a strong SEO department that can talk with you about how it works and how much it costs.
- Create a new product or a special sales item and market it using a landing page. A landing page is a custom space on your site that acts as a front door for users who click your online ad, whether banner, tile or Pay-Per-Click, and are directed straight to a custom page specific to your new item or sale. Using a landing page instead of your homepage makes it easy for users to find what your ad was promoting immediately. It is an inexpensive way to feature an item that will draw traffic and business. Ask us about it.
- Or this may be the ideal time to have a total website redesign incorporating the latest digital marketing strategies, especially if you have a web site that is four or more years old. In certain instances we can work out a system for you to pay with monthly installments, giving you the advantage of a more productive up-to-date internet marketing system with the costs spread out.
For more information about these, or any other internet marketing services from Red Clay Interactive, please contact our client strategist team today.
Gordon Sawyer is the chairman of the board of Red Clay Interactive. His career in marketing spans over 60 years, including starting his own advertising agency in 1960, which is still in existence today. In addition to Red Clay, Mr. Sawyer spends his retirement discussing business and marketing on WDUN.
© 2009 Red Clay Interactive