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Web UsabilityBoost profits with good web usabilityWith an efficient Internet marketing program, customers and prospects should be able to easily find your website. However, getting them there is only half of the equation. Every user of your website needs to be able to properly use the site and understand the content, meaning it needs a high web usability rating.
Web usability relates to how a user interacts with your website. A site that conforms to user expectations makes visitors more comfortable thereby more apt to visit again and recommend the site to their friends. Good web usability is critical to your site's success.What is web usability?Web usability requires knowing what your customers are looking for in their web experience and making it easy for them to find or do. It incorporates everything from where navigation is placed, what labels are called, font sizes, content positioning, color palettes, and more. A site with high web usability is easy to use. It feels natural and intuitive to users without them being able to pinpoint the exact reason why.Experienced web usability consultantsAn experienced web usability consultant gets constant input on the architecture and design throughout the process – not just at the end. Every web usability consultant at Red Clay Interactive manages a comprehensive web usability process starting from the beginning with paper concepts and continuing to the end by getting feedback after the site launch. Some of the items our web usability consultants consider when designing are:- Designing a clear, consistent, and simple navigation system
- Keeping the content clear and simple
- Providing for visitor feedback
- Testing the site with focus groups and peer review
Contact our web usability consultants today for more information on making the most out of your website. Please take a few minutes and fill out our online Needs Assessment.
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