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As we've mentioned before, our Board Chairman Gordon Sawyer, a forty-year veteran of the business and marketing world, is also an author and historian. Gordon writes history and political commentaries for a regional news radio and Internet company and we thought we'd share his latest.
Santa's Online Shopping Is Up 13 Percent
Marketing organizations are studying, almost day-to-day, the American consumer's buying attitudes this holiday season. To some degree it is because of the economic slowdown, and because of 9-11. But the trend that has retailers shaking their heads is HOW FAST online shopping is growing.
This year, 141-million people are expected to do some shopping on the Internet; that's up 13 percent from last year's 125million. Not all of them are buying. A lot are researching, comparing products and prices. or simply getting ideas. A lot of them ARE buying, though.
Online purchases are expected to be up 1 percent this year, which means U. S. consumers will spend almost $12-billion online this November and December ... and that's not peanuts.
Earlier this year a poll in Atlanta showed that 52 percent of metro Adantans have shopped online, and among regular Internet users 69 percent said they had bought online. Almost all businessmen expect the Internet to change the way business is done, but after the dot.com crash practically nobody expected it to change this fast.
Maybe more important for bricks-and-mortar retailers who also have a web page is the market research that shows for every $100 spent online, another $140 is spent in stores as the result of online browsing and research.
It makes one wonder: reckon how powerful a computer Santa is using this year?
This is Gordon Sawyer, and may the wind always be at your back.
Gordon's columns are archived on AccessNorthGa.com
Santa's Online Shopping Is Up 13 Percent
Marketing organizations are studying, almost day-to-day, the American consumer's buying attitudes this holiday season. To some degree it is because of the economic slowdown, and because of 9-11. But the trend that has retailers shaking their heads is HOW FAST online shopping is growing.
This year, 141-million people are expected to do some shopping on the Internet; that's up 13 percent from last year's 125million. Not all of them are buying. A lot are researching, comparing products and prices. or simply getting ideas. A lot of them ARE buying, though.
Online purchases are expected to be up 1 percent this year, which means U. S. consumers will spend almost $12-billion online this November and December ... and that's not peanuts.
Earlier this year a poll in Atlanta showed that 52 percent of metro Adantans have shopped online, and among regular Internet users 69 percent said they had bought online. Almost all businessmen expect the Internet to change the way business is done, but after the dot.com crash practically nobody expected it to change this fast.
Maybe more important for bricks-and-mortar retailers who also have a web page is the market research that shows for every $100 spent online, another $140 is spent in stores as the result of online browsing and research.
It makes one wonder: reckon how powerful a computer Santa is using this year?
This is Gordon Sawyer, and may the wind always be at your back.
Gordon's columns are archived on AccessNorthGa.com
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