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Gainesville Bank & Trust selects Red Clay for online marketing
Red Clay was recently hired by the Gainesville Bank & Trust (GB&T) marketing staff to assist in their online marketing efforts. Red Clay is working on a multi-phase campaign that will eventually consist of a new public website, an Internet marketing strategy, and possible expanded online services.Phase I of the project is underway to accurately portray the corporate identity of GB&T on the Internet to reflect existing brands and themes used in other marketing collateral. GB&T has made a major investment working with Morton Vardeman & Carlson in building a brand and it should be reflected on the Internet as well. The website will "tell the GB&T story" to communicate core banking philosophies, corporate culture and growth strategies, community involvement/commitment, etc.
Additionally, GB&T staff will now have the ability to maintain and update portions of the website such as current bank rates, community and corporate news, and current banking promotions. GB&T customers will continue to use the current online banking services offered by the bank. Contact Red Clay for more information about our online marketing services.
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