Tuesday June, 24th 2008

Red Clay Gives Heritage Volkswagen Serious Online Muscle

Red Clay just made finding your perfectly engineered German dream car, or almost any other car for that matter, easier, with the launch of the new Heritage Volkswagen of South Atlanta. Heritage VW is the best car buying experience in Atlanta, but until recently, their site didn’t reflect that. So in order to re-brand themselves online, they turned to the interactive marketing leaders at Red Clay Interactive.

Inspired by the classic advertising campaigns of Volkswagen over the years, we created a site that is sleek and clean, while highlighting the unique VW design. And just like the cars themselves, the site has a few special features where it matters most. Like the flash header that provides a touch of cool to a site that isn’t all business.

Now there is only one destination for new and used Volkswagens online. And for your company’s digital marketing needs, there is only one solution.

Click to learn more about Red Clay’s flash design.

Test drive the new Volkswagen of South Atlanta site

Tuesday June, 17th 2008

E-commerce To The Rescue!

REP, Inc., based in North Georgia, is a distributor and service provider for positive displacement blowers and vacuum pumps. They came to Red Clay because they wanted a professional website. We listened to their needs, got to know their business and created a site to help brand their business.

Three months after the launch, they realized exactly what kind of opportunities an interactive website could provide. They came back to Red Clay wanting to sell their products on the site. They asked if we could go back and add an e-commerce element to their site.

Our design team went to work retro-fitting the existing site including a feature products section and other elements consistent with an e-commerce site. Then the technical team adapted the site’s structure to support the additional functionality of a shopping cart and full online store.

The results were immediate. In the first two weeks of the retooled site, REP, Inc. received 7 online orders ranging in size from the small to the very large. These sales came from all over the country. These were sales they may not have made, and customers they may not have found, if not for their new e-commerce site.

The moral of the story? No matter your digital need, Red Clay can make it work.

www.PDblowers.com

Sunday June, 15th 2008

Tiny Ball Champion Has Been Crowned

Gainesville, Ga. – There is a new king of the tiny balls.

In what was an expected outcome, though tinged with some drama, Ryan “Lefty McGee” White captured the 2008 Tiny Ball Championship earlier today, defeating Aaron Stump in Game Seven of the series.

“It feels good to be recognized as the greatest,” White said. “I knew it, now the world does, too. I’m going to Disney World.”

In defeat, Stump was less than graceful. “I think he is a chump and a cheater. If I ever see him on the street, I’ll kick his teeth.”

Stump should be upset, after blowing a 3-2 lead in Game Six, being up two letters to none, which forced the final game. Stump, who was the vast underdog, squandered what could have been his only chance at Tiny greatness.

“I might never play again,” he said. “It just hurts too much.”

White, however, may retire for different reasons. “No one is as great as I am, so every time I play, I’ll just be lowering myself,” he said. “I’ll get worse, stoop to their level, and not be able to face myself in the mirror. I mean seriously, does Jordan play pick up games with middle schoolers?”

The game ended when White sank a deep shot from the far corner. He had not gone to his patented lefty shot in the game, which surprised many in attendance. But he beat Stump at his own game, administering the righteous right hand of defeat.

“I want to tell my wife I love her,” White said. “I also want to tell Aaron’s wife I love her … I figured now was a good time.”

Click to view video highlights.

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Wednesday June, 04th 2008

Red Clay Launches Site for PharmaCare

As a leading market development firm for pharmaceutical manufacturers and providers, PharmaCare Strategies needed a website that could connect them with their various audiences. They turned to Red Clay Interactive for digital marketing help that worked for them.

Now, with their brand new site launched, PharmaCare is ready to help pharmacy providers position key products in specialty channels such as long-term care, managed care and hospital markets. And with web applications like a calendar of events and an easy to use contact form, they are able to connect with partners like never before.

View the new PharmaCare Strategies website

Wednesday June, 04th 2008

New Site For Leading Atlanta Builder

When The Housing Group, a leading Atlanta area homebuilders for the last 25 years, wanted to hit the reset button on their current website, they contacted Red Clay Interactive to handle the reboot. The result is a new online destination that matches the beauty and quality of every home in The Housing Group portfolio.

The redesigned site features web applications that create a unique experience; particularly an interactive map outlining neighborhoods around Atlanta The Housing Group has developed. The site design also features a Flash header that allows images from The Housing Group’s spectacular work to rotate throughout the site.

Visit the Housing Group

Tuesday June, 03rd 2008

Red Clay Brings Clean Air Close To Home

Red Clay Interactive has partnered with HealthyAir, a leading provider of indoor air quality assessments, to help you breathe easier.

With the launch of their new Web site, HealthyAir is ready to help rid your home and office of mold, provide environmental inspections and consultations, as well as perform remediation services needed on any problem areas. And because of a dominant search engine optimization strategy employed by Red Clay, this incredible resource is only a click away.

So find out why thousands of people across the Southeast are enjoying HealthyAir.

Visit Healthy Air USA

Thursday May, 29th 2008

Now Hiring Atlanta Web Designer

The past few months have brought a ton of growth to Red Clay, and we have decided to expand our team in order to continue offering the highest level of service and results that our clients expect. Our most immediate need is an Atlanta web designer in our creative department, and we are officially looking for candidates.

Our creative designers are tasked with finding visual solutions for our client’s digital marketing needs. The right person will express an understanding of business and advertising through creative and functional web design. They need to be able to take direction, play well with others, but also be a self-starter.

And of course, they will need to have a ton of software skills to make the magic. So if you are thinking about joining our team, we’d love to talk. Follow this link, give us your information, and we will be in touch.

Wednesday May, 28th 2008

Red Clay Starts Summer Hours

At Red Clay Interactive, we believe in working hard to provide our clients the best search engine optimization, website design and interactive marketing services around. But we also believe that to perform our best, we need some time to recharge every now and then.

That is why we have instituted a new summer hours program. Starting on Memorial Day, our offices will be open from 8 a.m. to 6 p.m. Monday thru Thursday, and 8 a.m. to 12 p.m. on Friday. This will not affect the level of service you receive as a Red Clay client. It’s just a schedule shift to allow our staff some flexibility to spend time with their families and friends this summer.

Also, if you happen to drop by our offices, you might notice our new summer dress code. Don’t be offended. We have decided that summer office work does not always require dressy pants, so some of us maybe in shorts. Again, no change in service, but just a relaxed atmosphere to help foster some serious creativity this summer.

We appreciate your understanding. Thanks for partnering with us. We look forward to helping your business grow over the next few months.

Monday May, 05th 2008

Three Red Clay Clients Among Fastest Growing In Atlanta

If good business is all about relationships, then Red Clay is hanging with the right crowd. So says an article in a recent Atlanta Business Chronicle, which shows three of Red Clay Interactive’s clients in the top 25 fastest growing private companies in Atlanta.

“It is exciting to see some of our clients recognized this way,” said Lance Compton, founder and president of Red Clay. “We have enjoyed working with them, and we are excited to be a part of their growth. Red Clay only succeeds when our client’s do, so this is definitely a great sign.”

Red Clay is a full service digital marketing agency founded in 2000 in Gainesville, Ga. Offering expertise in interactive marketing, development, custom website creation, search engine optimization, and database-driven Internet applications, they also provide offline services as well.

“It’s an exciting time to be in our industry,” Compton said. “With the increased profitability and effectiveness of internet marketing, we are able to offer our clients incredible opportunities to grow their business,” he said.

“Traditional advertising and new media are merging, and Red Clay is standing at the crossroad.”

Thursday April, 10th 2008

North Georgia Web Design Team Launches Faunce 3

Red Clay Interactive, the leading North Georgia web design team, has partnered with Faunce 3, Inc. to launch their new web presence.

Faunce 3, a construction consultant firm in Myrtle Beach, S.C., manages specific aspects of a project to improve overall process and general business function. Founded by George Bingham, with over 15 years experience on numerous construction sites, Faunce 3 can serve the owner, architect or contractor on any job. Past Faunce 3 projects include manufacturing plants, commercial buildings, schools, residential sites, and restaurants.

Thanks to a cool website design from the leading North Georgia web design team of Red Clay Interactive, Faunce 3 now has a new tool in its arsenal, a website designed to help their business grow.

www.faunce3inc.com