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Want a one on one conversation with a web marketing expert? Go NowRed Clay Interactive Expands Internet Marketing Services
In response to the growing demand for search engine optimization (SEO), internet marketing and public relations services, Red Clay Interactive has hired Nick Kastner and Chris Adams, both previously in other Hall County occupations, to assist their clients with these needs.
"We feel extremely fortunate to have found two employees in the local talent pool that can provide our clients with top-shelf internet marketing and public relations skills," said Lance Compton, founder and CEO of Red Clay. "Combining their immense skills with their established ties to our community made this an easy decision."
Search engine optimization has become one of the most efficient and cost-effective ways to improve the volume and quality of traffic to a Web site. A site that has been search engine optimized allows information on its pages to be easily identified and categorized by search engines such as Google or Yahoo. This enhances a sites listing on the results page after a Web user searches for those key words, thus improving the likelihood the site will be visited.
"SEO is an exciting process to work with," said Nick Kastner, former assistant vice president of marketing at Gainesville Bank & Trust. "It is great to be with an agency that recognizes the importance of this emerging field and wants to be a leader in its development."
Red Clay Interactive's SEO strategy and implementation involves a staff of internet professionals performing key word research to discover words a target audience is searching for. Then, with an entire in-house team effort, Red Clay can conceive, design and create an exciting Web presence that can help drive customers to a site.
Chris Adams, previously with the Greater Hall Chamber of Commerce, sees the combination of these services with public relations as valuable to potential clients.
"The ability to have one company focusing on your marketing and public relations needs provides a real synergy," he said. "When all efforts to reach your customers use the same voice, your message is delivered as clearly as possible."
In addition to public relations and internet marketing, Adams will also be heading up Red Clay's video production department.
"We hope that embracing video will help keep us on the cutting edge of Web site development," Compton said. "There are so many opportunities to integrate video with the Web, and we are excited to now offer these to our clients."
Red Clay Interactive, founded in 2000, is a marketing and development agency specializing in database-driven Internet applications, custom web site creation, search engine placement, and interactive marketing. For more information, please visit www.redclayinteractive.com.
"We feel extremely fortunate to have found two employees in the local talent pool that can provide our clients with top-shelf internet marketing and public relations skills," said Lance Compton, founder and CEO of Red Clay. "Combining their immense skills with their established ties to our community made this an easy decision."
Search engine optimization has become one of the most efficient and cost-effective ways to improve the volume and quality of traffic to a Web site. A site that has been search engine optimized allows information on its pages to be easily identified and categorized by search engines such as Google or Yahoo. This enhances a sites listing on the results page after a Web user searches for those key words, thus improving the likelihood the site will be visited.
"SEO is an exciting process to work with," said Nick Kastner, former assistant vice president of marketing at Gainesville Bank & Trust. "It is great to be with an agency that recognizes the importance of this emerging field and wants to be a leader in its development."
Red Clay Interactive's SEO strategy and implementation involves a staff of internet professionals performing key word research to discover words a target audience is searching for. Then, with an entire in-house team effort, Red Clay can conceive, design and create an exciting Web presence that can help drive customers to a site.
Chris Adams, previously with the Greater Hall Chamber of Commerce, sees the combination of these services with public relations as valuable to potential clients.
"The ability to have one company focusing on your marketing and public relations needs provides a real synergy," he said. "When all efforts to reach your customers use the same voice, your message is delivered as clearly as possible."
In addition to public relations and internet marketing, Adams will also be heading up Red Clay's video production department.
"We hope that embracing video will help keep us on the cutting edge of Web site development," Compton said. "There are so many opportunities to integrate video with the Web, and we are excited to now offer these to our clients."
Red Clay Interactive, founded in 2000, is a marketing and development agency specializing in database-driven Internet applications, custom web site creation, search engine placement, and interactive marketing. For more information, please visit www.redclayinteractive.com.
© 2009 Red Clay Interactive