Our Creative Director had the opportunity to spend the morning at the Gainesville Times in an Internet Sales workshop for the automotive industry. Now, you may be asking yourself why would he spend the morning learning about online car sales? The answer is simple.
Finding out what works online for car dealerships, from the experts, helps Red Clay develop a better product for our clients. Red Clay has worked with several dealerships in developing not only award-winning designs, but functional, user-friendly sites that generate qualified leads. These leads can be translated into sales...and at the end of that day, that's what it's all about.
What we learned from the workshop is what online car shoppers expect and that the sites we have developed for our clients are right on target. We also picked up a few ideas for new tools to make the user experience even easier when shopping for a new car. Thanks to Chris from Cars.com and Tony at the Gainesville Times for for a great class!