Another sweltering August is here, and with it comes the 5th annual concert honoring John Jarrard, a well-known Nashville songwriter and Gainesville native. For the last several years, Red Clay has volunteered services for this great cause that benefits Good News At Noon, The Good News Clinics, The Boys and Girls Clubs of Hall County, and the Leukemia & Lymphoma Society. This year we helped by developing a website and email marketing campaign to promote the concert, as well as selling tickets and sponsorships. The site is very interactive, with music, animation, an internally updateable photo gallery, and artist information and links.