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Gainesville, Ga. - Red Clay Interactive, a Gainesville-based internet marketing agency, has been named a 2009 Torch Award winner for the metro Atlanta, Athens and Northeast Georgia area Better Business Bureau (BBB). The announcement, which came as part of the BBB's annual Torch Awards luncheon, saw Red Clay named as first runner-up for excellence in Marketplace Ethics for mid-sized companies.
"It is an honor to be recognized for our commitment to ethics by an organization whose mission is to ensure proper business practices in our area," said Lance Compton, president of Red Clay. "To be selected from such a competitive category in an area as large as metro Atlanta and north Georgia is a real thrill."
The Torch Awards are the Better Business Bureau's way of recognizing companies that excel in one of three areas; customer service, community service and marketplace ethics. To be selected as a Torch Award recipient, companies were asked for an essay outlining specific examples relating to the category, in addition to a full review of their record through the BBB.
Entries for marketplace ethics were judged on specific business and management practices that addressed ethics, examples of the company's fair and honest conduct in the marketplace, and a formally adopted mission statement outlining integrity and ethical practices.
"In our industry, there are a lot of people who promise the moon in order to get a project," said Compton. "Since the start of Red Clay, our goal has been to provide our clients with the best possible service while setting realistic expectations and fostering honesty in all of our business relationships."
Compton credits his staff with carrying out the high ethical aspirations of the company.
"The culture of Red Clay is something that plays an important role in how we conduct business," he said. "Our staff is committed to the finished product on each project, no matter what it takes to get it right.
"At the end of the day, we not only answer to our clients for the work, but to ourselves," said Compton. "I'm blessed to have a staff that could not sleep at night knowing we had not delivered exactly what we had promised. That, to me, is ethics."
"It is an honor to be recognized for our commitment to ethics by an organization whose mission is to ensure proper business practices in our area," said Lance Compton, president of Red Clay. "To be selected from such a competitive category in an area as large as metro Atlanta and north Georgia is a real thrill."
The Torch Awards are the Better Business Bureau's way of recognizing companies that excel in one of three areas; customer service, community service and marketplace ethics. To be selected as a Torch Award recipient, companies were asked for an essay outlining specific examples relating to the category, in addition to a full review of their record through the BBB.
Entries for marketplace ethics were judged on specific business and management practices that addressed ethics, examples of the company's fair and honest conduct in the marketplace, and a formally adopted mission statement outlining integrity and ethical practices.
"In our industry, there are a lot of people who promise the moon in order to get a project," said Compton. "Since the start of Red Clay, our goal has been to provide our clients with the best possible service while setting realistic expectations and fostering honesty in all of our business relationships."
Compton credits his staff with carrying out the high ethical aspirations of the company.
"The culture of Red Clay is something that plays an important role in how we conduct business," he said. "Our staff is committed to the finished product on each project, no matter what it takes to get it right.
"At the end of the day, we not only answer to our clients for the work, but to ourselves," said Compton. "I'm blessed to have a staff that could not sleep at night knowing we had not delivered exactly what we had promised. That, to me, is ethics."
© 2009 Red Clay Interactive