ModernFold, one of the world's leading manufacturers of operable partitions, contacted Red Clay Interactive to discuss the introduction of the release of BIM models of their products; BIM Models allow architects and designers to easily include ModernFold products into their renderings for clients.
Red Clay Interactive was asked to provide a custom email design and manage an email campaign promoting these new BIM models to architects and contractors familiar with the ModernFold brand. We provided a modern look and feel for the email introduction of these BIM models as well as links to each product. We received great results with engaged users using the email as reference averaging 2.5 average views per user.