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The redesigned SouthernLINC.com brings a nationwide flavor to this local carrier allowing them to compete in an increasingly competitive space. The challenge was for use to bring a modern, high-technolohy, and consumer-focused approach to a product to a line of a rugged and mil-spec phones.
At the core of Push to Talk technology is the desire to be connected. Connecting with others is so innately human, we decided to use a series of stories to show all that push to talk technology has to offer. From government and businesses to families PTT puts your network at the simple touch of a button.
Pleasing not only our client but also the Web Marketing Association, judges scored whatsyourpush.com a Web Award for Outstanding Achievement.
The first of a series of handset microsites, this site introduced the worlds first IDEN touchscreen smartphone with Push To Talk. Launched in a time when not everyone over the age of 8 had a smartphone, this site focused on not only the features of the handset itself, but also Android OS and apps, apps, and more apps.
Not only did this site serve as a sales tool for SouthernLINC Wireless and their affiliates but it was also well used as a resource for the i1 owners.
Added to the lineup in 2010 the Motorola Titanium added an upgraded processor and full QWERTY keyboard to the mil-spec smartphone lineup for SouthernLINC Wireless.
Second in line this microsite focused less on education about smartphones in general and focused more on what the phone can do and it's technical specs. Our goal: to tell consumers that you can have your smartphone and your PTT too.
"We are pleased that our Titanium smartphone site was recognized by the International Academy of the Visual Arts," stated Julie T. Pigott, Vice President of Marketing and Customer Support at SouthernLINC Wireless.
Red Clay Interactive continues to help us develop marketing components that effectively communicate our messages and positively impact our audiences.
With the MOTOROLA TITANIUM hitting the business target, the i867 was released as a budget friendly handset with casual users in mind. The first non mil-spec smartphone in the lineup, our job was to show how this phone could integrate into your daily life.
The challenge this time was to take the microsite idea to the next level. In a market beginning to saturate with smartphones, we ramped up the mobile friendly technology and developed a complementary mobile site as SouthernLINC Wireless's introduction to mobile web development.
