Verizon Wireless Amphitheatre

Rocking Out Mobile Design

Verizon Wireless Amphitheatre is one of Atlanta's best outdoor concert venues and serves as the summer home of the Atlanta Symphony Orchestra. After Red Clay Interactive launched their new site in 2009, the Verizon Wireless Amphitheatre and Red Clay team noticed a dramatic increase in traffic from mobile devices. In order to prepare for today and the future, Red Clay developed Verizon Wireless Amphitheatre's new mobile website, focusing on elements users would need to buy tickets or prior to arriving for the show. Since launch:

• 12% decrease in bounce rate from mobile
• 31% increase in mobile engagement
• 29% increase in mobile traffic