The Supreme Court recently ruled on a 20+ year old debate about online sales tax collection. The ruling permits states to move forward with tax collection for online sales. This means that each state can enact their own taxes. Retailers need to be aware and prepared for these upcoming changes.
When it comes down to shopping online, users tend to engage with brands through social media to keep up with special offers and new products. Bizrite Insights has done a survey revealing that among online shoppers using Pinterest, 70% engage this way in order to get inspiration on what to buy. Only 17% of Facebook users report the same. 43% of Pinterest users are more likely to say they use the site in order to engage with a retailer and brand, only 24% of Facebook users can say the same.