Just when you think Facebook canâ€™t possibly make any more changes, they surprise you! Facebook has officially announced the launch of a new search engine called â€œGraph Searchâ€ this morning.
When it comes down to shopping online, users tend to engage with brands through social media to keep up with special offers and new products. Bizrite Insights has done a survey revealing that among online shoppers using Pinterest, 70% engage this way in order to get inspiration on what to buy. Only 17% of Facebook users report the same. 43% of Pinterest users are more likely to say they use the site in order to engage with a retailer and brand, only 24% of Facebook users can say the same.