Have you ever taken a break with your relationship with Facebook? According to a study done by Pew Research Center, 61% of Facebook users say they have taken a Facebook hiatus at least once in the past. Users who stated they have gone on a Facebook break say it was due to their busy schedules. Other participants took a hiatus for these reasons: the site was not interesting, content was not compelling, excessive gossip or drama, or concern that they were wasting too much time. Furthermore, a shocking 20% of online adults said they have stopped using Facebook.
Although some users are experiencing Facebook fatigue, it doesn’t dilute the overall importance of social sites to consumers. Pew Research Center found that 69% of online adults use some sort of online social network. Even though Facebook is steadily losing users, it has become increasingly significant to others. For instance, 16% of females stated that Facebook is more important in now than in the past. In addition, women say they spend more time on the site now.
Do you still find Facebook useful or are you experiencing Facebook Fatigue?