The Search Agency recently released a report that gives Google another reason to love smartphones. The report says that the share of overall Google search ad clicks from smartphones have more than doubled in the past year.
In Q2 of 2013, the share of search ad clicks coming from mobile devices grew to 17.7%, representing an 8.9% increase since Q2 of 2012. During the same time period, desktop CPC search ads have dropped by over 12%. Although tablets have generally shown slight growth in search ad clicks, they dropped by .5% from Q1 to Q2 in 2013.
If you have heard about AdWord’s new Enhanced Campaigns, you may have guessed why this is great news for Google. Enhanced Campaigns makes it much easier for marketers to create search ads on mobile devices. As the popularity of smartphones continues to rise, Google stands to make a killing in revenue from mobile. It is estimated that between now and 2016, Google Mobile Revenues will more than double to over $20 billion dollars.
This implies that there is an expected increase in mobile searches, which would most likely correlate to a higher amount of search ad clicks. As people search on mobile devices more and more, companies should look to capitalize on the influx of searches.