Scott AtkinsonScott Atkinson

As Executive Vice President & Chief Operating Officer, Scott oversees the acquisition, growth and ongoing success of Red Clay and all of our client relationships. His 25-plus years’ experience in entrepreneurship, marketing, business development, and change management is used to help our clients understand how to meet their business goals and plan for the future growth. Scott also provides leadership to Red Clay’s team and serves as a key member of Red Clay’s executive management team, being a visionary and planning for the future. 

Scott has a myriad of experience helping clients discover new opportunities and creating plans to grow strategically through their sales and marketing efforts. He has a passion for Marketing Technology and as an early adopter, Scott uses his expertise to help clients select and make the best use of the variety of MarTech components needed to drive a business forward in today’s digital-first world. 

Scott’s first entrepreneurial venture was as co-founder of, a local news and information Web portal. Prior to joining Red Clay, Scott served as the Media Director for a community newspaper group and served as VP of Marketing at Ad-Com, Inc.  

Scott lives in Gainesville with his wife Kelly and sons Asher, Zander, & Ryder and dogs, Bouncer, Peaches & Costa.