It’s hard to read about anything marketing and escape without reading about a wealth of new marketing ideas – social strategy, marketing automation tactics, content marketing, inbound strategy. Facebook, Big Data, Pay-Per-Click. The list goes on. The constant influx of new technologies and channels can have many executives and directors saying, “We Need To Do _____.”
How can your business connect with customers through social media? Sometimes this question can be hard for business owners to answer. Social media requires an investment of time and money, but having an effective social strategy can help generate sales and therefore increase profit for your business.