What’s good web design? That’s a loaded question. It’s far, far more than being aesthetically beautiful. Good web design reflects the brand’s essence, both visually and in messaging. It’s optimized for search, and works in harmony with marketing technology. Its information architecture is so perfect it becomes invisible.
At the end of the day, web design comes down to exceptional user experience. Search engines love it. People love it. Our clients love it.
That’s web design to Red Clay.
Our Approach To Web Design
Understand the essence of your brand. Own your business objectives like they’re our own. Deeply understand your users. Create a web experience around it all.
Discovery & Prototype
Messaging and conversation opportunities take the form of a voice and intuitive information architecture, all presented in an interactive prototype.
The approved prototype gets a visual identity. Color, type, photography, art, and creative technology bring world-class UX and UI to life.
The approved site is technically planned and loaded into sprints. Our agile workflow provides higher quality and predictability.
Content & Testing
Content integration is finished, as is final QA. Most major testing happens throughout the sprints. A final, polished site is launched.
We can’t count how many sites we’ve built since 2001, but here are a few.