Merial (now part of Boehringer Ingelheim)
Our challenge from Merial was to develop a global website landing page and a website template that could be utilized by over 30 different countries to develop their specific websites. The process included interviews with many of the marketing teams to identify their different needs and products.
Boehringer Ingelheim Veterinary Scholars Program
This website was developed to promote Merial’s contribution to education. The site features scholarship information, winners and details of the annual symposium. The Merial Veterinary Scholars program has now become the Boehringer Ingelheim Veterinary Scholars Program.
Merial incentive program
A sweepstakes was developed to reward Merial partner vets for ordering their products. The program included a daily win and grand prize component.
Rabies is a worldwide problem which Merial is heavily invested in solving. Rabiesawareness.com is a partnership between several organizations and Merial. The site serves as a repository of rabies information for the general public, veterinarians and students, as well as offering further links and event details.