Ag Resource Management is an ag finance institution that serves the agricultural market through crop insurance and operating loans. Their commitment to the life and legacy of the farmer is what separates them from the pack. Their previous website didn’t tell that story well and was dated in design and functionality. They needed to speak to farmers at a regional level through dynamic content, which they couldn’t do with their previous website.
Our mission was simple — design and build a website for ARM that told their story well and communicated their new brand at a regional level. We centered the content and messaging of the site around the theme of preserving what really matters: the life, legacy, and values of the farmer. ARM is there to keep farming in the blood of men and women who carry the farming lifestyle from generation to generation. The layout was crafted to clearly explain the benefits of each ARM product and funnel the user to a conversion. We used dynamic content to make the site connect with growers in the southeast, midwest, delta, and high plains regions — using photography of different crops for each. We also dynamically included the nearest regional ARM office so users could get in touch easily to drive conversions. The result? A seamless site that really drives the ARM story home.
See the site for yourself at armlend.com